Planned Programme

 

09:00–11:10 | Plenary Presentations

  • Welcome Address by Pál Zoltán Gál, Managing Director of Turizmus Kft.
  • Welcome Address by Kriszta Henyecz, Head of Business Partnerships at Visit Hungary
  • “Beyond the Ballroom: International Trends and Evolving Customer Needs in the MICE Industry” Presentation by Hannes Schwarm, Director of Strategic Solutions at VOK DAMS Agency, international trend researcher and consultant (in English)
  • “Beyond the Business Card – Value-Driven Relationships in Tourism” Presentation by Péter Gangel, Founder of Bizalmi Kör

11:10–11:40 | Coffee Break

11:40–13:15 | Sectional Presentations & Roundtable Discussions

(Parallel morning B2B meetings)

Section I: Public Engagement & Market Collaborations – Professional Partnership Opportunities in Tourism

  • 11:40–11:55 | The Role of Active Tourism in the MICE Sector Mirkó Petényi, Managing Director, Active Hungary Development Center
  • 11:55–12:20 | New Opportunities in the Sector – First-Hand Insights into the “Tourism Bank ” Presentation by Gusztáv Láving, CEO of Kisfaludy Tourism Credit Center
  • 12:20–13:15 | Strategic Developments in the MICE Sector – Budapest Convention Bureau: MICE Fund and Data-Driven Decision Support round table discussion

13:15–15:00 | Lunch Break

14:20 | Venue Tour

15:00–16:35 | Sectional Presentations & Roundtable Discussions

(Parallel afternoon B2B meetings)

Section II: Sustainable Experiences – Social, Environmental & Cultural Responsibility in the Event Industry

  • 15:00–15:45 | The Power of Collaboration Between Corporate Events and Cultural Institutions Roundtable discussion
    Speakers
    • Zsanett Oláh, Managing Director, NÖF Nonprofit Kft.
    • Péter Polgár, Head of Corporate Relations, Museum of Fine Arts, Budapest – Kultúra 2008 Nonprofit Ltd.
    • Ditta Antalóczi, Head of Brand and Retail Activation, Yettel 
      Moderator: Zoltán Szujó
  • 15:45–16:35 | Sustainability in Business Event Planning: MaReSz Green Guide Presentation & Roundtable 
    Speakers:
    • Kitti Boros, Assistant Lecturer, BGE Department of Tourism and Hospitality
    • Éva Márkus, MaReSz Secretariat
    • Kovács Balázs, Managing Partner at GD Consulting
      Moderator: Éva Márkus

16:35–17:00 | Coffee Break

17:00–17:30 | QR Code Hunt Prize Draw

17:30–19:00 | Business Excellence Awards Ceremony

Featuring: Paprika Revue House performance

19:00–20:00 | Networking & Closing Reception